By: Chelsea DeKock
When the leaves start to turn and a crispness fills the air, one thing is certain: it is officially the start of fall. And with it comes a teenage obsession that has taken over social media feeds and Starbucks lines—the love for fall-themed drinks. These seasonal beverages have become more than just a warm treat for the chilly weather. They have become a cultural phenomena, romanticized and embraced with the utmost enthusiasm, especially at Springfield High School. But what is it about these trendy fall pop culture drinks that makes them so appealing, particularly to teenagers?
For younger generations, fall represents a season of change, with the start of a new school year and new routines. With these transitions, fall drinks serve as comforting constants. With their warm spices and creamy textures, these beverages evoke a sense of coziness and nostalgia. The romanticization of fall drinks is heavily fueled by social media. Platforms like Instagram and TikTok provide celebrities and regular users to flood people’s feeds with aesthetic photos of perfectly frothy lattes topped with whipped cream, set against backdrops of fallen leaves or flannel blankets. These images are not just about the drink itself, they are about an idealized version of the season.
For teenagers, who often seek social validation, these posts can be incredibly influential. The act of ordering a pumpkin spice latte becomes more than just a purchase; it is a way to participate in a collective cultural moment. By sharing online their own fall drink experiences, teens align themselves with a larger community, embracing a form of seasonal identity that is both trendy and socially endorsed. Nicholas Reed, a senior at Springfield High and Starbucks employee, said . “The environment of Starbucks has changed dramatically since the fall drop. Since pumpkin is so popular and advertised everywhere you can see, the sales of pumpkin drinks triple the sales of any other beverage Starbucks sells during the fall.”
The obsession with fall drinks is also a reflection of a deeper cultural trend: the romanticization of everyday moments. For teenagers, whose lives are incredibly curated online, the appeal of a perfect latte is not just about its flavor but how well it photographs. A fall drink, with whipped cream and caramel drizzle, becomes an ideal photo-opp for a lifestyle. It is a part of the “cozy season” aesthetic that dominates social media each autumn.
The teenage obsession with fall pop culture drinks is more than just a passing trend; it is a complex cultural phenomenon rooted in a desire for comfort, community and following a certain routine. Fueled by social media, a yearning for aesthetic and aspirational experiences. These drinks have transcended their status as mere beverages to become symbols of seasonal identity and cultural belonging. So, the next time you see a teen clutching her pumpkin spice latte with enthusiasm, remember—it’s not just about the drink. It is about everything it represents in our generation.
(Photo courtesy of Parents.com)
